Neuromarketing: the hope and hype of neuroimaging in business
No abstract could be found for this paper, so this page does not summarise it.
No abstract could be found for this paper, so this page does not summarise it.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience, 11(4), 284-292. PMID 20197790.