Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
three studies tracking real orders of dishes and drinks. The Lunch study found real groups, meaning tables, chose more varied dishes than would be expected from random sampling of the population of all individual choices across all tables. The Beer study showed this group-level variety seeking is attributable to the interaction, implicit or explicit, among members, and that it dissipates when the group is forced to disband and members choose strictly individually. The Wine study showed individual choices in a group context also serve information gathering and self-presentation as uniqueness. Authors' stated framing: choices balance strictly individual goals against goals triggered by the exi
three studies tracking real orders of dishes and drinks. The Lunch study found real groups, meaning tables, chose more varied dishes than would be expected from random sampling of the population of all individual choices across all tables. The Beer study showed this group-level variety seeking is attributable to the interaction, implicit or explicit, among members, and that it dissipates when the group is forced to disband and members choose strictly individually. The Wine study showed individual choices in a group context also serve information gathering and self-presentation as uniqueness. Authors' stated framing: choices balance strictly individual goals against goals triggered by the exi
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Ariely, D., & Levav, J. (2000). Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed. Journal of Consumer Research, 27(3), 279-290. doi:10.1086/317585.