Role of product-related conversations in the diffusion of a new product
Arndt used an experiment to study how product-related conversations affected short-term sales of a new product. Exposure to favourable comments aided acceptance of the product and unfavourable comments hindered it. Journal of Marketing Research 4(3), 1967; author Johan Arndt.
Arndt used an experiment to study how product-related conversations affected short-term sales of a new product. Exposure to favourable comments aided acceptance of the product and unfavourable comments hindered it. Journal of Marketing Research 4(3), 1967; author Johan Arndt.
Written from the abstract, OpenAlex, 2026-11-03; full text not read.
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Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3). doi:10.1177/002224376700400308 https://doi.org/10.1177/002224376700400308