Retail therapy: A strategic effort to improve mood
Atalay and Meloy reported that people in a bad mood bought and consumed more unplanned treats for themselves, used treats strategically, and showed restraint when restraint was tied to feeling better. They report lasting positive effects on mood and no association between the purchases and regret or guilt.
Atalay and Meloy reported that people in a bad mood bought and consumed more unplanned treats for themselves, used treats strategically, and showed restraint when restraint was tied to feeling better. They report lasting positive effects on mood and no association between the purchases and regret or guilt.
Written from the abstract paraphrase via Crossref record, 2026-11-03; full text not read.
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Atalay, A. S., & Meloy, M. G. (2011). Retail therapy: A strategic effort to improve mood. Psychology & Marketing, 28(6), 638-659. doi:10.1002/mar.20404 https://doi.org/10.1002/mar.20404