The digital privacy paradox: small money, small costs, small talk
MIT digital currency experiment, autumn 2014; 3,108 undergraduates; pizza incentive randomised to half; in the incentive subsample, all-invalid friend emails 5 per cent under 'Ask' against 2.5 per cent under 'Ask + Incentive'; little variation by stated privacy preference; three findings on incentives, navigation costs and irrelevant reassuring information.
MIT digital currency experiment, autumn 2014; 3,108 undergraduates; pizza incentive randomised to half; in the incentive subsample, all-invalid friend emails 5 per cent under 'Ask' against 2.5 per cent under 'Ask + Incentive'; little variation by stated privacy preference; three findings on incentives, navigation costs and irrelevant reassuring information.
Written from the full text read 2026-10-13.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
NBER Working Paper 23488. doi:10.3386/w23488. Full text read (NBER PDF): MIT digital currency experiment, autumn 2014; 3,108 undergraduates; pizza incentive randomised to half; in the incentive subsample, all-invalid friend emails 5 per cent under 'Ask' against 2.5 per cent under 'Ask + Incentive'; little variation by stated privacy preference; three findings on incentives, navigation costs and irrelevant reassuring information.