Copycats and Contrarians: Why We Follow Others ... and When We Don't
Baddeley (2018), Copycats and Contrarians: Why We Follow Others ... and When We Don't. Cited in 1 article on this site.
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Reproduced as it was written when this source was checked, figures and all.
pp. 19-21, 28-29. ISBN 978-0-300-22022-3. Seed book; vault hub Books/Copycats and Contrarians.