Limited Edition Products: When and When Not to Offer Them
Balachander and Stock model two brands competing for consumers who value exclusivity. Adding a limited edition raises a brand's profit directly by increasing consumers' willingness to pay. The paper is a game-theoretic model.
Balachander and Stock model two brands competing for consumers who value exclusivity. Adding a limited edition raises a brand's profit directly by increasing consumers' willingness to pay. The paper is a game-theoretic model.
Written from the abstract summary, journal record via RePEc, 2026-11-03.
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Recorded when this source was checked, figures included, with page references and quotation marks removed.
Balachander, S., & Stock, A. (2009). Limited Edition Products: When and When Not to Offer Them. Marketing Science, 28(2), 336-355. doi:10.1287/mksc.1080.0401 https://doi.org/10.1287/mksc.1080.0401