How the intention to share can undermine enjoyment: Photo-taking goals and evaluation of experiences

Barasch (2018) · Journal of Consumer Research · Read the paper

Barasch, Zauberman and Diehl, Journal of Consumer Research 44(6), 2018 (online 2017), 1220-1237. Two field and three laboratory studies: taking photos to share reduced enjoyment relative to photos for oneself, through self-presentational concern directly and via reduced engagement; moderated by concern about others' perceptions and audience closeness. No figures beyond study counts.

Barasch, Zauberman and Diehl, Journal of Consumer Research 44(6), 2018 (online 2017), 1220-1237. Two field and three laboratory studies: taking photos to share reduced enjoyment relative to photos for oneself, through self-presentational concern directly and via reduced engagement; moderated by concern about others' perceptions and audience closeness. No figures beyond study counts.

Written from the abstract, 2026-11-07.

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Barasch, A., Zauberman, G., & Diehl, K. (2018). How the intention to share can undermine enjoyment: Photo-taking goals and evaluation of experiences. Journal of Consumer Research, 44(6), 1220-1237. doi:10.1093/jcr/ucx112 https://doi.org/10.1093/jcr/ucx112