Lighting, indoor color, buying behavior and time spent in a store
Barli and colleagues studied a large group of men and women aged between twenty and sixty in a store setting with two kinds of lighting, soft and bright, and five indoor colours: blue, yellow, green, red and white. Green was associated with more product purchase, and time spent in the store was linked to purchase. Time in the store was longer under soft lighting and shorter with a red interior.
Barli and colleagues studied a large group of men and women aged between twenty and sixty in a store setting with two kinds of lighting, soft and bright, and five indoor colours: blue, yellow, green, red and white. Green was associated with more product purchase, and time spent in the store was linked to purchase. Time in the store was longer under soft lighting and shorter with a red interior.
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doi:10.1002/col.20695. Read at the level of the abstract (Kocaeli University record); no full text consulted.