Why feasibility matters more to gift receivers than to givers: A construal-level approach to gift giving
Baskin, Wakslak, Trope and Novemsky, Journal of Consumer Research 41(1), 2014, 169-182. Construal level approach: givers, more psychologically distant from the gift, think more abstractly and weigh desirability more; receivers focus more on feasibility. Givers do not choose gifts to maximise the receiver's happiness or relationship goals as closely as they believe. Givers are sensitive to their distance from the receiver; receivers are not sensitive to theirs.
Baskin, Wakslak, Trope and Novemsky, Journal of Consumer Research 41(1), 2014, 169-182. Construal level approach: givers, more psychologically distant from the gift, think more abstractly and weigh desirability more; receivers focus more on feasibility. Givers do not choose gifts to maximise the receiver's happiness or relationship goals as closely as they believe. Givers are sensitive to their distance from the receiver; receivers are not sensitive to theirs.
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Baskin, E., Wakslak, C. J., Trope, Y., & Novemsky, N. (2014). Why feasibility matters more to gift receivers than to givers: A construal-level approach to gift giving. Journal of Consumer Research, 41(1), 169-182. doi:10.1086/675737 https://doi.org/10.1086/675737