Possessions and the extended self

Belk (1988) · Journal of Consumer Research · Read the paper

Belk argued that possessions are a major part of how people form and express their identities, and drew on related research to develop the extended self concept. He presented it as richer than earlier models that linked self-concept to brand choice, because it addresses consumer behaviour more broadly.

Belk argued that possessions are a major part of how people form and express their identities, and drew on related research to develop the extended self concept. He presented it as richer than earlier models that linked self-concept to brand choice, because it addresses consumer behaviour more broadly.

Written from the abstract via Crossref, 2026-11-03; full text not read.

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Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168. doi:10.1086/209154 https://doi.org/10.1086/209154