Economic and subjective measures of the perceived value of aesthetics and usability
Ben-Bassat first author. A laboratory experiment used four versions of a data-entry application, varying usability and aesthetics within subjects, crossed with five conditions varying the evaluation method, monetary incentives and prior experience. In questionnaires each factor coloured ratings of the other. Auction bids, by contrast, were influenced only by usability and matched the objective performance the systems allowed. The abstract gives no sample size.
Ben-Bassat first author. A laboratory experiment used four versions of a data-entry application, varying usability and aesthetics within subjects, crossed with five conditions varying the evaluation method, monetary incentives and prior experience. In questionnaires each factor coloured ratings of the other. Auction bids, by contrast, were influenced only by usability and matched the objective performance the systems allowed. The abstract gives no sample size.
Written from the abstract read 2026-10-18.
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ACM Transactions on Computer-Human Interaction, 13(2), 210-234. doi:10.1145/1165734.1165737.