Constructive consumer choice processes
Bettman, Luce and Payne argue that consumer choice is inherently constructive: with limited processing capacity, consumers often lack well-defined preferences and build them on the spot using strategies that depend on task demands. The paper describes constructive choice, tasks and strategies, offers an integrative framework, reviews evidence and identifies gaps. Journal of Consumer Research 25(3), 1998; authors James R. Bettman, Mary Frances Luce and John W. Payne.
Bettman, Luce and Payne argue that consumer choice is inherently constructive: with limited processing capacity, consumers often lack well-defined preferences and build them on the spot using strategies that depend on task demands. The paper describes constructive choice, tasks and strategies, offers an integrative framework, reviews evidence and identifies gaps. Journal of Consumer Research 25(3), 1998; authors James R. Bettman, Mary Frances Luce and John W. Payne.
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Bettman, J. R., Luce, M. F., & Payne, J. W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 25(3). doi:10.1086/209535 https://doi.org/10.1086/209535