Symmetry influences packaging aesthetic evaluation and purchase intention
Bigoin-Gagnan and Lacoste-Badie exposed 104 participants to fast-moving consumer goods packaging in a within-subject experiment. A mirror-symmetric arrangement of front-of-pack information around the vertical axis lowered perceived visual complexity, which in turn raised processing fluency, with the mediation indirect only. Symmetry had a positive influence on aesthetic evaluation and purchase intention.
Bigoin-Gagnan and Lacoste-Badie exposed 104 participants to fast-moving consumer goods packaging in a within-subject experiment. A mirror-symmetric arrangement of front-of-pack information around the vertical axis lowered perceived visual complexity, which in turn raised processing fluency, with the mediation indirect only. Symmetry had a positive influence on aesthetic evaluation and purchase intention.
Written from the abstract, OpenAlex record with Crossref citation details, 2026-11-03.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Bigoin-Gagnan, A., & Lacoste-Badie, S. (2018). Symmetry influences packaging aesthetic evaluation and purchase intention. International Journal of Retail & Distribution Management, 46(11/12). doi:10.1108/ijrdm-06-2017-0123 https://doi.org/10.1108/ijrdm-06-2017-0123