Group Size and Conformity
Bond reviews theory and research on group size and conformity and meta-analyses a large set of Asch-type conformity studies. He questions the assumption in formal models of social influence that a single function links the two, and proposes that the function varies with which influence process dominates. Normative influence should be stronger when responses are public and face to face with the majority, and informational influence stronger when responses are private. The meta-analysis finds that the relationship differs by whether responses are public or private and by whether an Asch or Crutchfield paradigm is used.
Bond reviews theory and research on group size and conformity and meta-analyses a large set of Asch-type conformity studies. He questions the assumption in formal models of social influence that a single function links the two, and proposes that the function varies with which influence process dominates. Normative influence should be stronger when responses are public and face to face with the majority, and informational influence stronger when responses are private. The meta-analysis finds that the relationship differs by whether responses are public or private and by whether an Asch or Crutchfield paradigm is used.
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Bond, R. (2005). 'Group Size and Conformity.' Group Processes & Intergroup Relations, 8(4), 331-354. doi:10.1177/1368430205056464.