Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors

Braddock (2016) · Communication Monographs · Read the paper

[abstract only; full text not retrieved, 2026-10-19] Braddock, K., & Dillard, J. P. (2016). 'Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors.' Communication Monographs, 83(4), 446-467. doi:10.1080/03637751.2015.1128555. THE ONLY META-ANALYSIS IN THIS FILE THAT MEASURES BEHAVIOUR, AND THE NUMBER TO PRINT IS THE FIVE. Pooled correlations between exposure to a narrative and narrative-consistent outcomes: beliefs k = 37, N = 7,376, r = .17; attitudes k = 40, N = 7,132, r = .19; intentions k = 28, N = 5,211, r = .17; behaviours k = 5, N = 978, r = .23. Moderators: neither medium of presentation nor research design influenced the magn

[abstract only; full text not retrieved, 2026-10-19] Braddock, K., & Dillard, J. P. (2016). 'Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors.' Communication Monographs, 83(4), 446-467. doi:10.1080/03637751.2015.1128555. THE ONLY META-ANALYSIS IN THIS FILE THAT MEASURES BEHAVIOUR, AND THE NUMBER TO PRINT IS THE FIVE. Pooled correlations between exposure to a narrative and narrative-consistent outcomes: beliefs k = 37, N = 7,376, r = .17; attitudes k = 40, N = 7,132, r = .19; intentions k = 28, N = 5,211, r = .17; behaviours k = 5, N = 978, r = .23. Moderators: neither medium of presentation nor research design influenced the magn

Written from the abstract only; full text not retrieved, 2026-10-19.

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Braddock, K., & Dillard, J. P. (2016). Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors. Communication Monographs, 83(4), 446-467. doi:10.1080/03637751.2015.1128555.