Postexperience Advertising Effects on Consumer Memory
Braun frames post-experience advertising as an instant source-forgetting problem, in which the language and imagery of recently seen advertising become confused with the consumer's own experiential memories. Through a reconstructive memory process, consumers may come to believe that their past product experience matched what the advertising suggested.
Braun frames post-experience advertising as an instant source-forgetting problem, in which the language and imagery of recently seen advertising become confused with the consumer's own experiential memories. Through a reconstructive memory process, consumers may come to believe that their past product experience matched what the advertising suggested.
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Braun, K. A. (1999). Postexperience Advertising Effects on Consumer Memory. Journal of Consumer Research, 25(4), 319-334. doi:10.1086/209542.