Consumers
Broniarczyk (1998), Consumers. Cited in 1 article on this site.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction.' Journal of Marketing Research, 35(2), 166-176. doi:10.1177/002224379803500203