Social ties and word-of-mouth referral behavior
Brown and Reingen use network analysis of word-of-mouth referrals in a natural setting, with tie strength and homophily as relational properties. At the macro level weak ties act as bridges carrying information between distinct subgroups; at the micro level strong and homophilous ties are more likely to be activated for referrals, and strong ties are perceived as more influential and are used more often as sources of information about related goods. Journal of Consumer Research 14(3), 1987; authors Jacqueline Johnson Brown and Peter H. Reingen.
Brown and Reingen use network analysis of word-of-mouth referrals in a natural setting, with tie strength and homophily as relational properties. At the macro level weak ties act as bridges carrying information between distinct subgroups; at the micro level strong and homophilous ties are more likely to be activated for referrals, and strong ties are perceived as more influential and are used more often as sources of information about related goods. Journal of Consumer Research 14(3), 1987; authors Jacqueline Johnson Brown and Peter H. Reingen.
Written from the abstract, OpenAlex, 2026-11-03 (abstract text truncated in the record); Crossref for volume and issue; full text not read.
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Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350. doi:10.1086/209118 https://doi.org/10.1086/209118