The Labor Illusion: How Operational Transparency Increases Perceived Value
Buell, R. W., & Norton, M. I. (2011). 'The Labor Illusion: How Operational Transparency Increases Perceived Value.' Management Science, 57(9), 1564-1579. doi:10.1287/mnsc.1110.1376. Five experiments, online travel and online dating, with a uniform progress bar included in every non-zero wait condition including the transparent ones, specifically to hold uncertainty constant. Experiment 1: N = 266 online, paid a five-dollar Amazon gift certificate, 13 conditions, namely instantaneous or 2 (transparent versus blind) by 6 (wait of 10, 20, 30, 40, 50 or 60 seconds); transparent meant a changing list of the sites being searched with fares visibly compiling, blind meant a progress bar filling at a
Buell, R. W., & Norton, M. I. (2011). 'The Labor Illusion: How Operational Transparency Increases Perceived Value.' Management Science, 57(9), 1564-1579. doi:10.1287/mnsc.1110.1376. Five experiments, online travel and online dating, with a uniform progress bar included in every non-zero wait condition including the transparent ones, specifically to hold uncertainty constant. Experiment 1: N = 266 online, paid a five-dollar Amazon gift certificate, 13 conditions, namely instantaneous or 2 (transparent versus blind) by 6 (wait of 10, 20, 30, 40, 50 or 60 seconds); transparent meant a changing list of the sites being searched with fares visibly compiling, blind meant a progress bar filling at a
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Buell, R. W., & Norton, M. I. (2011). The Labor Illusion: How Operational Transparency Increases Perceived Value. Management Science, 57(9), 1564-1579. doi:10.1287/mnsc.1110.1376.