The psychological effect of weather on car purchases
More than 40 million vehicle transactions; the choice of a convertible or a four-wheel drive highly dependent on weather at the time of purchase, inconsistent with classical utility theory; rational explanations considered and none fully explains the effects; projection bias and salience proposed as mechanisms.
More than 40 million vehicle transactions; the choice of a convertible or a four-wheel drive highly dependent on weather at the time of purchase, inconsistent with classical utility theory; rational explanations considered and none fully explains the effects; projection bias and salience proposed as mechanisms.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1093/qje/qju033. Abstract read: more than 40 million vehicle transactions; the choice of a convertible or a four-wheel drive highly dependent on weather at the time of purchase, inconsistent with classical utility theory; rational explanations considered and none fully explains the effects; projection bias and salience proposed as mechanisms.