Television commercial wearout: an information processing view
repetition caused wearout in evaluations of the commercials and the products; not forestalled by strategies designed to enhance attention.
repetition caused wearout in evaluations of the commercials and the products; not forestalled by strategies designed to enhance attention.
Written from the abstract read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Calder, B. J., & Sternthal, B. (1980). Television commercial wearout: an information processing view. Journal of Marketing Research, 17(2), 173-186. doi:10.1177/002224378001700202.