The influence of music tempo and musical preference on restaurant patrons' behavior
Caldwell and Hibbert, Psychology & Marketing 19(11), 2002, 895-917. Studies the effect of music tempo and musical preference on restaurant diners' actual and perceived time, money spent, enjoyment and intentions. Preference explained actual time spent better than tempo; neither significantly affected perceived time; time spent was the strongest predictor of money spent; enjoyment and future intentions were linked to preference, with no significant tempo effect.
Caldwell and Hibbert, Psychology & Marketing 19(11), 2002, 895-917. Studies the effect of music tempo and musical preference on restaurant diners' actual and perceived time, money spent, enjoyment and intentions. Preference explained actual time spent better than tempo; neither significantly affected perceived time; time spent was the strongest predictor of money spent; enjoyment and future intentions were linked to preference, with no significant tempo effect.
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Caldwell, C., & Hibbert, S. A. (2002). The influence of music tempo and musical preference on restaurant patrons' behavior. Psychology & Marketing, 19(11), 895-917. doi:10.1002/mar.10043 https://doi.org/10.1002/mar.10043