When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investments
Campbell, Journal of Consumer Psychology 4(3), 1995, 225-254. Two attention-getting television advertising tactics; inferences of manipulative intent more likely when perceived balance of consumer investments and benefits against the advertiser's was off; such inferences associated with less favourable ad attitudes, brand attitudes and purchase intentions.
Campbell, Journal of Consumer Psychology 4(3), 1995, 225-254. Two attention-getting television advertising tactics; inferences of manipulative intent more likely when perceived balance of consumer investments and benefits against the advertiser's was off; such inferences associated with less favourable ad attitudes, brand attitudes and purchase intentions.
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Campbell, M. C. (1995). When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investments. Journal of Consumer Psychology, 4(3), 225-254. doi:10.1207/s15327663jcp0403_02 https://doi.org/10.1207/s15327663jcp0403_02