The relative relativity of material and experiential purchases
Carter and Gilovich, JPSP 98(1), 2010, 146-159. Eight studies; goods buyers dwelt more on forgone options, hunted for the best choice where experience buyers settled for good enough, and were more bothered by comparisons with other options, a lower price and others' purchases.
Carter and Gilovich, JPSP 98(1), 2010, 146-159. Eight studies; goods buyers dwelt more on forgone options, hunted for the best choice where experience buyers settled for good enough, and were more bothered by comparisons with other options, a lower price and others' purchases.
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Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159. doi:10.1037/a0017145 https://doi.org/10.1037/a0017145