Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them
Chandler and Schwarz, Journal of Consumer Psychology 20(2), 2010, 138-145. Two experiments. Consumers led to think of their car in anthropomorphic terms were less willing to replace it, gave less weight to its quality and attended more to its warmth. The authors note such beliefs may suit brands more than ordinary products.
Chandler and Schwarz, Journal of Consumer Psychology 20(2), 2010, 138-145. Two experiments. Consumers led to think of their car in anthropomorphic terms were less willing to replace it, gave less weight to its quality and attended more to its warmth. The authors note such beliefs may suit brands more than ordinary products.
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Chandler, J., & Schwarz, N. (2010). Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them. Journal of Consumer Psychology, 20(2), 138-145. doi:10.1016/j.jcps.2009.12.008 https://doi.org/10.1016/j.jcps.2009.12.008