Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics
Cho and Schwarz, Journal of Consumer Psychology 18(3), 2008, 205-211. In two experiments, participants linked high effort to high quality only when the belief that good art requires effort was active. The authors conclude that judgement tasks can activate implicit beliefs that act as inference rules, so that people build judgement heuristics on the spot.
Cho and Schwarz, Journal of Consumer Psychology 18(3), 2008, 205-211. In two experiments, participants linked high effort to high quality only when the belief that good art requires effort was active. The authors conclude that judgement tasks can activate implicit beliefs that act as inference rules, so that people build judgement heuristics on the spot.
Written from the abstract, read at the University of Michigan Deep Blue record 2026-11-03.
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Cho, H., & Schwarz, N. (2008). Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics. Journal of Consumer Psychology, 18(3), 205-211. doi:10.1016/j.jcps.2008.04.009 https://doi.org/10.1016/j.jcps.2008.04.009