Consumer Behavior and Psychological Reactance
Clee first author. A conceptual review mapping reactance theory onto consumer behaviour, casting promotional influence, manipulative advertisements, product unavailability and government regulation as potentially freedom-threatening events. It reports no data of its own, so it is the origin of the consumer framing rather than evidence for it.
Clee first author. A conceptual review mapping reactance theory onto consumer behaviour, casting promotional influence, manipulative advertisements, product unavailability and government regulation as potentially freedom-threatening events. It reports no data of its own, so it is the origin of the consumer framing rather than evidence for it.
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Clee, M. A., & Wicklund, R. A. (1980). Consumer Behavior and Psychological Reactance. Journal of Consumer Research, 6(4), 389 onwards. doi:10.1086/208782.