Toward a theory of consumer electronic shopping cart behavior: Motivations of e-cart use and abandonment
Close, Kukar-Kinney and Benusa ask how online shoppers use electronic shopping carts and why a shopper would place an item in a cart and then abandon it. Cart abandonment, meaning placing items in an online cart without buying any during the session, is a costly concern for businesses and hard to explain and predict. The abstract cites industry figures showing that abandonment is common. The paper works toward a theory of the motivations behind cart use and abandonment.
Close, Kukar-Kinney and Benusa ask how online shoppers use electronic shopping carts and why a shopper would place an item in a cart and then abandon it. Cart abandonment, meaning placing items in an online cart without buying any during the session, is a costly concern for businesses and hard to explain and predict. The abstract cites industry figures showing that abandonment is common. The paper works toward a theory of the motivations behind cart use and abandonment.
Written from the abstract as shown on the OpenAlex record, read 2026-11-04.
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In A. G. Close (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. New York: Routledge. https://scholarship.richmond.edu/marketing-faculty-publications/17/