Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Attitudes and Behavior
744 effect sizes from 165 research articles encompassing 67,270 participants, articles from 1997 to 2021; 471 articles after de-duplication reduced by exclusions, and the authors contacted other authors for unpublished manuscripts to address the file-drawer problem. Overall r = .38, with reported effect sizes in included papers ranging from -.58 to .98. THE METHOD SPLIT: effects from linear models r = .25 [0.18, 0.31] against raw correlations r = .44 [0.43, 0.52], p < .001, because raw correlations leave other variables uncontrolled, which lifts the figure; print .25, not .38, for a single number. ATTITUDES BEAT BEHAVIOUR.
744 effect sizes from 165 research articles encompassing 67,270 participants, articles from 1997 to 2021; 471 articles after de-duplication reduced by exclusions, and the authors contacted other authors for unpublished manuscripts to address the file-drawer problem. Overall r = .38, with reported effect sizes in included papers ranging from -.58 to .98. THE METHOD SPLIT: effects from linear models r = .25 [0.18, 0.31] against raw correlations r = .44 [0.43, 0.52], p < .001, because raw correlations leave other variables uncontrolled, which lifts the figure; print .25, not .38, for a single number. ATTITUDES BEAT BEHAVIOUR.
Written from the full text read 2026-10-18.
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Coelho do Vale, R., Matos, P. V., & de Almeida, F. (2026). Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Attitudes and Behavior. BRQ Business Research Quarterly, 29, article 23409444251368391. doi:10.1177/23409444251368391.