The power of nostalgia: Age and preference for popular music
Davies, Page, Driesener, Anesbury, Yang and Bruwer: US online panel of 1,036 rated 34 thirty-second excerpts of Billboard top-ten songs 1950 to 2016; inverted U of preference confirmed with the two-lines test; peak near 17 (earlier than the 23.5 attributed to Holbrook and Schindler 1989); individual peaks varied; generational differences; streaming raised as a possible reason. Marketing Letters 33(4), 681-692, 2022.
Davies, Page, Driesener, Anesbury, Yang and Bruwer: US online panel of 1,036 rated 34 thirty-second excerpts of Billboard top-ten songs 1950 to 2016; inverted U of preference confirmed with the two-lines test; peak near 17 (earlier than the 23.5 attributed to Holbrook and Schindler 1989); individual peaks varied; generational differences; streaming raised as a possible reason. Marketing Letters 33(4), 681-692, 2022.
Written from the abstract, 2026-11-05.
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Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: Age and preference for popular music. Marketing Letters, 33(4), 681-692. doi:10.1007/s11002-022-09626-7 https://doi.org/10.1007/s11002-022-09626-7