Is the second-cheapest wine a rip-off?
235 London restaurants from Tripadvisor, July 2015; 470 menus; 6,335 wines; second-cheapest markup significantly below the next four; percentage markups highest on mid-range wines.
235 London restaurants from Tripadvisor, July 2015; 470 menus; 6,335 wines; second-cheapest markup significantly below the next four; percentage markups highest on mid-range wines.
Written from the full text read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
de Meza, D., & Pathania, V. (2021). Is the second-cheapest wine a rip-off? Economics Letters, 205, 109965. doi:10.1016/j.econlet.2021.109965.