The Interaction of Advertising and Evidence

Deighton (1984) · Journal of Consumer Research · Read the paper

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record, title, sole authorship, journal, volume, issue and pages verified; design, sample and findings

Written from the abstract read 2026-10-18.

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Deighton, J. (1984). The Interaction of Advertising and Evidence. Journal of Consumer Research, 11(3), 763-770. doi:10.1086/209012.