Conflict between intuitive and rational processing: When people behave against their better judgment
Denes-Raj and Epstein report a prize task in which participants could win one dollar by drawing a red jelly bean. Many chose a bowl with more red beans but worse odds, seven in a hundred, over a bowl with fewer red beans but better odds, one in ten. They admitted the odds favoured the other bowl but still felt they had a better chance with more red beans. A weaker version of the pattern appeared when drawing a red bean meant losing a dollar. The authors predicted the results from the concretive and experiential principles of cognitive-experiential self-theory, and laboratory choices correlated with heuristic responses to related vignettes.
Denes-Raj and Epstein report a prize task in which participants could win one dollar by drawing a red jelly bean. Many chose a bowl with more red beans but worse odds, seven in a hundred, over a bowl with fewer red beans but better odds, one in ten. They admitted the odds favoured the other bowl but still felt they had a better chance with more red beans. A weaker version of the pattern appeared when drawing a red bean meant losing a dollar. The authors predicted the results from the concretive and experiential principles of cognitive-experiential self-theory, and laboratory choices correlated with heuristic responses to related vignettes.
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Denes-Raj, V., & Epstein, S. (1994). Conflict between intuitive and rational processing: When people behave against their better judgment. Journal of Personality and Social Psychology, 66(5), 819-829