I want to be as trendy as influencers

Dinh (2022) · Journal of Research in Interactive Marketing · Read the paper

online survey of 243 respondents via Mechanical Turk; imitation of influencers affects social comparison, materialism and FOMO, which affect buying intention toward endorsed products. Published online 2021.

online survey of 243 respondents via Mechanical Turk; imitation of influencers affects social comparison, materialism and FOMO, which affect buying intention toward endorsed products. Published online 2021.

Written from the abstract read 2026-10-16.

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Recorded when this source was checked, figures included, with page references and quotation marks removed.

: how 'fear of missing out' leads to buying intention for products endorsed by social media influencers. Journal of Research in Interactive Marketing, 16(3), 346-364. doi:10.1108/JRIM-04-2021-0127.