Gossip and reputation in everyday life
Dores Cruz and ten colleagues, Philosophical Transactions of the Royal Society B 376(1838), 2021, 20200301. Dutch community sample of 309 adults, daily social events recorded over 10 days, 5,284 gossip episodes. Senders often shared information about targets' cooperativeness, in ways that limited retaliation risk; receivers largely believed it and revised their evaluations; improved reputations led receivers to be more willing to help and less likely to avoid the target.
Dores Cruz and ten colleagues, Philosophical Transactions of the Royal Society B 376(1838), 2021, 20200301. Dutch community sample of 309 adults, daily social events recorded over 10 days, 5,284 gossip episodes. Senders often shared information about targets' cooperativeness, in ways that limited retaliation risk; receivers largely believed it and revised their evaluations; improved reputations led receivers to be more willing to help and less likely to avoid the target.
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Dores Cruz, T. D., Thielmann, I., Columbus, S., Molho, C., Wu, J., Righetti, F., de Vries, R. E., Koutsoumpis, A., van Lange, P. A. M., Beersma, B., & Balliet, D. (2021). Gossip and reputation in everyday life. Philosophical Transactions of the Royal Society B, 376(1838), 20200301. doi:10.1098/rstb.2020.0301 https://doi.org/10.1098/rstb.2020.0301