Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore
[abstract only; full text not retrieved, 2026-10-19] Douce, L., Poels, K., Janssens, W., & De Backer, C. (2013). 'Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore.' Journal of Environmental Psychology, 36, 65-69. doi:10.1016/j.jenvp.2013.07.006. the original of the replication above, and the source of the most publicised sales number in this literature. A field study with 201 participants in a real bookstore deliberately chosen to have no cafe and no nearby shops associated with scents. A chocolate scent positively influenced general approach behaviour and NEGATIVELY influenced goal-directed behaviour. With gender controlled, it improved approach
[abstract only; full text not retrieved, 2026-10-19] Douce, L., Poels, K., Janssens, W., & De Backer, C. (2013). 'Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore.' Journal of Environmental Psychology, 36, 65-69. doi:10.1016/j.jenvp.2013.07.006. the original of the replication above, and the source of the most publicised sales number in this literature. A field study with 201 participants in a real bookstore deliberately chosen to have no cafe and no nearby shops associated with scents. A chocolate scent positively influenced general approach behaviour and NEGATIVELY influenced goal-directed behaviour. With gender controlled, it improved approach
Written from the abstract only; full text not retrieved, 2026-10-19.
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Douce, L., Poels, K., Janssens, W., & De Backer, C. (2013). Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore. Journal of Environmental Psychology, 36, 65-69. doi:10.1016/j.jenvp.2013.07.006.