Managing the bright and dark sides of status endowment in hierarchical loyalty programs
four studies (qualitative, hotel and airline scenario experiments, survey); endowed status raised both gratitude and scepticism; active choice and proximity to the status threshold reduced scepticism.
four studies (qualitative, hotel and airline scenario experiments, survey); endowed status raised both gratitude and scepticism; active choice and proximity to the status threshold reduced scepticism.
Written from the full text read 2026-10-14.
What our sources record
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doi:10.1177/1094670514566797. Full text read: four studies (qualitative, hotel and airline scenario experiments, survey); endowed status raised both gratitude and scepticism; active choice and proximity to the status threshold reduced scepticism.