Measurement characteristics of Aaker's brand personality dimensions: Lessons to be learned from human personality research
Eisend and Stokburger-Sauer, Psychology & Marketing 30(11), 2013, 950-958. Meta-analysis, drawing on Big Five research, of the intercorrelations and reliabilities of Aaker's five brand personality dimensions. The dimensions were interdependent and reflected a general factor; reliabilities varied with the measurement method; the dimensions had differential effects on brand attitude.
Eisend and Stokburger-Sauer, Psychology & Marketing 30(11), 2013, 950-958. Meta-analysis, drawing on Big Five research, of the intercorrelations and reliabilities of Aaker's five brand personality dimensions. The dimensions were interdependent and reflected a general factor; reliabilities varied with the measurement method; the dimensions had differential effects on brand attitude.
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Eisend, M., & Stokburger-Sauer, N. E. (2013). Measurement characteristics of Aaker's brand personality dimensions: Lessons to be learned from human personality research. Psychology & Marketing, 30(11), 950-958. doi:10.1002/mar.20658 https://doi.org/10.1002/mar.20658