Persuasion knowledge in the marketplace: A meta-analysis
Eisend and Tarrahi, Journal of Consumer Psychology 32(1), 2022, 3-22. Meta-analysis of 148 papers and 171 data sets. Persuasion knowledge raised coping responses and lowered favourable evaluations of marketers; effects substantial relative to persuasion attempts but unable to suppress or eliminate them. Effects less favourable to marketers in personal communication, for unfamiliar experience products and with more experienced receivers.
Eisend and Tarrahi, Journal of Consumer Psychology 32(1), 2022, 3-22. Meta-analysis of 148 papers and 171 data sets. Persuasion knowledge raised coping responses and lowered favourable evaluations of marketers; effects substantial relative to persuasion attempts but unable to suppress or eliminate them. Effects less favourable to marketers in personal communication, for unfamiliar experience products and with more experienced receivers.
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Eisend, M., & Tarrahi, F. (2022). Persuasion knowledge in the marketplace: A meta-analysis. Journal of Consumer Psychology, 32(1), 3-22. doi:10.1002/jcpy.1258 https://doi.org/10.1002/jcpy.1258