Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion
[reconstructed abstract only; full text NOT READ, 2026-10-19] Escalas, J. E. (2004). 'Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion.' Journal of Advertising, 33(2), 37-48. doi:10.1080/00913367.2004.10639163. THE CANONICAL ADVERTISING SOURCE FOR THE REDUCED-SCRUTINY CLAIM. SOLE AUTHOR, confirmed at OpenAlex, then at the Eller School of Business and Public Administration, University of Arizona. One experiment examining the favourable effect of advertisement-encouraged mental simulation on advertisement attitudes and brand evaluations, with a model in which simulation persuades via narrative transportation, defined following Gerrig 1994 and Green a
[reconstructed abstract only; full text NOT READ, 2026-10-19] Escalas, J. E. (2004). 'Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion.' Journal of Advertising, 33(2), 37-48. doi:10.1080/00913367.2004.10639163. THE CANONICAL ADVERTISING SOURCE FOR THE REDUCED-SCRUTINY CLAIM. SOLE AUTHOR, confirmed at OpenAlex, then at the Eller School of Business and Public Administration, University of Arizona. One experiment examining the favourable effect of advertisement-encouraged mental simulation on advertisement attitudes and brand evaluations, with a model in which simulation persuades via narrative transportation, defined following Gerrig 1994 and Green a
Written from the reconstructed abstract only; full text NOT READ, 2026-10-19.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Escalas, J. E. (2004). Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion. Journal of Advertising, 33(2), 37-48. doi:10.1080/00913367.2004.10639163.