The Hidden Cost of Personal Quantification

Etkin (2016) · Journal of Consumer Research · Read the paper

Etkin, Journal of Consumer Research 42(6), 2016, 967-984. Six experiments: measuring an activity increased how much people did and reduced how much they enjoyed it, attributed to weakened intrinsic motivation.

Etkin, Journal of Consumer Research 42(6), 2016, 967-984. Six experiments: measuring an activity increased how much people did and reduced how much they enjoyed it, attributed to weakened intrinsic motivation.

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Etkin, J. (2016). The Hidden Cost of Personal Quantification. Journal of Consumer Research, 42(6), 967-984. doi:10.1093/jcr/ucv095 https://doi.org/10.1093/jcr/ucv095