Resonance to archetypes in media: There's some accounting for taste
Faber and Mayer, Journal of Research in Personality 43(3), 2009, 307-322. Study 1 built the Rich Culture Archetype Scale from examples in popular music, movies and classic art; Study 2 compared it with other personality and archetype measures. Five clusters of archetypes that people resonate with were found, and resonance predicted personal life themes and media preferences.
Faber and Mayer, Journal of Research in Personality 43(3), 2009, 307-322. Study 1 built the Rich Culture Archetype Scale from examples in popular music, movies and classic art; Study 2 compared it with other personality and archetype measures. Five clusters of archetypes that people resonate with were found, and resonance predicted personal life themes and media preferences.
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Faber, M. A., & Mayer, J. D. (2009). Resonance to archetypes in media: There's some accounting for taste. Journal of Research in Personality, 43(3), 307-322. doi:10.1016/j.jrp.2008.11.003 https://doi.org/10.1016/j.jrp.2008.11.003