Growing luxury brands by increasing the price: does the Veblen effect exist?
[abstract only; full text not retrieved, 2026-10-19] Fassnacht, M., & Dahm, J.-M. (2021). 'Growing luxury brands by increasing the price: does the Veblen effect exist?' Luxury Research Journal, 2(1/2), 99-139. doi:10.1504/LRJ.2021.116292. the paper 'empirically analyses its existence through eight experiments' across luxury product categories and concludes that 'the Veblen effect exists, yet it varies between hard and soft luxury goods whether intrinsic or extrinsic purchase motivations dominate respectively'. The outcome measure is decisive and is in the keyword list: 'willingness to buy; WTB'. Eight experiments measuring stated willingness to buy, not purchases. The paper's own framing con
[abstract only; full text not retrieved, 2026-10-19] Fassnacht, M., & Dahm, J.-M. (2021). 'Growing luxury brands by increasing the price: does the Veblen effect exist?' Luxury Research Journal, 2(1/2), 99-139. doi:10.1504/LRJ.2021.116292. the paper 'empirically analyses its existence through eight experiments' across luxury product categories and concludes that 'the Veblen effect exists, yet it varies between hard and soft luxury goods whether intrinsic or extrinsic purchase motivations dominate respectively'. The outcome measure is decisive and is in the keyword list: 'willingness to buy; WTB'. Eight experiments measuring stated willingness to buy, not purchases. The paper's own framing con
Written from the abstract only; full text not retrieved, 2026-10-19.
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Fassnacht, M., & Dahm, J.-M. (2021). Growing luxury brands by increasing the price: does the Veblen effect exist? Luxury Research Journal, 2(1/2), 99-139. doi:10.1504/LRJ.2021.116292.