Health halo effects from product titles and nutrient content claims in the context of protein bars
Fernan, Schuldt and Niederdeppe, Health Communication 33(12), 2018 (online 2017), 1425-1433. Between-subjects experiment, 274 participants. A nutrient claim and a product title both raised perceived protein content; only the title raised overall perceived healthfulness, mediated by higher perceived levels of unclaimed healthy nutrients such as fibre and iron; a traffic light warning label raised perceived sugar and calories but did not offset the title effect.
Fernan, Schuldt and Niederdeppe, Health Communication 33(12), 2018 (online 2017), 1425-1433. Between-subjects experiment, 274 participants. A nutrient claim and a product title both raised perceived protein content; only the title raised overall perceived healthfulness, mediated by higher perceived levels of unclaimed healthy nutrients such as fibre and iron; a traffic light warning label raised perceived sugar and calories but did not offset the title effect.
Written from the abstract.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Fernan, C., Schuldt, J. P., & Niederdeppe, J. (2018). Health halo effects from product titles and nutrient content claims in the context of protein bars. Health Communication, 33(12), 1425-1433. doi:10.1080/10410236.2017.1358240 https://doi.org/10.1080/10410236.2017.1358240