An investigation of the relationships between beliefs about an object and the attitude toward that object
Fishbein 1963, Human Relations 16(3), titled as an investigation of the relationships between beliefs about an object and the attitude toward that object. Used only to name the origin of the multi-attribute attitude model; no finding is attributed. Author Martin Fishbein.
Fishbein 1963, Human Relations 16(3), titled as an investigation of the relationships between beliefs about an object and the attitude toward that object. Used only to name the origin of the multi-attribute attitude model; no finding is attributed. Author Martin Fishbein.
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Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations, 16(3). doi:10.1177/001872676301600302 https://doi.org/10.1177/001872676301600302