Defining neuromarketing: Practices and professional challenges
Fisher, Chin and Klitzman review the history of neuromarketing and survey company websites to examine its practices. They report that neuromarketing has sparked debate over medical professionals' roles and that its definitions conflict, that firms offer varied technologies and many employ academics, and that media coverage far outpaces peer-reviewed research. They call for attention to professional ethics and policy.
Fisher, Chin and Klitzman review the history of neuromarketing and survey company websites to examine its practices. They report that neuromarketing has sparked debate over medical professionals' roles and that its definitions conflict, that firms offer varied technologies and many employ academics, and that media coverage far outpaces peer-reviewed research. They call for attention to professional ethics and policy.
Written from the abstract, OpenAlex record, 2026-11-03.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
doi:10.3109/10673229.2010.496623. Read at the level of the abstract.