Examining the relationship between reviews and sales: the role of reviewer identity disclosure in electronic markets
Amazon data; reviews containing identity-descriptive information rated more positively; prevalence of reviewer identity disclosure associated with increases in subsequent sales; shared geographical location strengthens the link.
Amazon data; reviews containing identity-descriptive information rated more positively; prevalence of reviewer identity disclosure associated with increases in subsequent sales; shared geographical location strengthens the link.
Written from the abstract read 2026-10-14.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1287/isre.1080.0193. Abstract read: Amazon data; reviews containing identity-descriptive information rated more positively; prevalence of reviewer identity disclosure associated with increases in subsequent sales; shared geographical location strengthens the link.