The power of social influence: A replication and extension of the Asch experiment
Franzen and Mader pursue four goals. They replicate the original Asch experiment with five confederates and one naive subject per group. In a randomised trial they pay subjects for correct decisions and show that monetary incentives lower the error rate while social influence still operates. They confront subjects with different opinion statements and show that the power of social influence extends to matters of opinion. They also examine whether intelligence, self-esteem, the need for social approval and the Big Five traits relate to susceptibility to conforming answers.
Franzen and Mader pursue four goals. They replicate the original Asch experiment with five confederates and one naive subject per group. In a randomised trial they pay subjects for correct decisions and show that monetary incentives lower the error rate while social influence still operates. They confront subjects with different opinion statements and show that the power of social influence extends to matters of opinion. They also examine whether intelligence, self-esteem, the need for social approval and the Big Five traits relate to susceptibility to conforming answers.
Written from the abstract as shown on the OpenAlex record, read 2026-11-04.
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Franzen, A., & Mader, S. (2023). The power of social influence: A replication and extension of the Asch experiment. PLOS ONE, 18(11), e0294325. doi:10.1371/journal.pone.0294325.