The Handmade Effect: What
Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). 'The Handmade Effect: What's Love Got to Do with It?' Journal of Marketing, 79(2), 98-110. doi:10.1509/jm.14.0018. THE ARTICLE'S ANCHOR AND THE ONLY VERIFIED INCENTIVE-COMPATIBLE MONEY TEST OF A PRODUCTION STORY. Four studies on whether stated production mode changes product attractiveness; Fuchs first at TUM School of Management, Schreier second at WU Vienna, van Osselaer last at Cornell. Study 4 design: 302 United States consumers recruited from an online panel in the week before Mother's Day, reduced to a final sample of 263, mean age 34, 51 per cent female, after 39 were removed because they said their mother was no longer alive,
Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). 'The Handmade Effect: What's Love Got to Do with It?' Journal of Marketing, 79(2), 98-110. doi:10.1509/jm.14.0018. THE ARTICLE'S ANCHOR AND THE ONLY VERIFIED INCENTIVE-COMPATIBLE MONEY TEST OF A PRODUCTION STORY. Four studies on whether stated production mode changes product attractiveness; Fuchs first at TUM School of Management, Schreier second at WU Vienna, van Osselaer last at Cornell. Study 4 design: 302 United States consumers recruited from an online panel in the week before Mother's Day, reduced to a final sample of 263, mean age 34, 51 per cent female, after 39 were removed because they said their mother was no longer alive,
Written from the full text read 2026-10-19.
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s Love Got to Do with It?' Journal of Marketing, 79(2), 98-110. doi:10.1509/jm.14.0018.